People Over Profit

by HCC
Healthy food policy document shaped cartoon character with arms folder with people over profit text in a box
Healthy food policy document shaped character arms akimbo

WHAT DOES A FOOD POLICY HAVE TO DO TO EARN THE TITLE ‘HEALTHY’ AROUND HERE?

Take a dive into some answers to that question!

Healthy food policy document shaped character holding an umbrella protecting person from falling junk food
Healthy food policy document shaped character carving a health food environment out of a block of wood
Healthy food policy document shaped character acting as a doorman stopping junk food shaped characters from entering
Healthy food policy document shaped character with arm around junk food shaped character leaving red apple character with a broken heart
Healthy food policy document shaped character balancing the weight of junk food and money against public health
Healthy food policy document shaped character being dragged away from nutritious food by junk food shaped character
Healthy food policy document shaped character sitting in an armchair reading biased research book
Healthy food policy document shaped character dancing with a junk food shaped character
Document shaped cartoon character holding people over profit banner

WHY IS ‘PEOPLE OVER PROFIT’ A STATEMENT WE NEED TO GET BEHIND?

It seems obvious, right? We should always prioritise people over profit!

But in practice, our policymaking doesn’t seem to always live up to that principle, and that lapse is harming us all. Although it’s easy to spout that, “eating healthy is an individual’s responsibility”, how easy is it to make healthy choices in environments designed to push the unhealthy ones?

Healthy Food Policy makes a difference to our food environments; so just how crucial is it to the health of Caribbean people?

Healthy food policy document shaped cartoon character gesturing why?

HOW CAN YOU MAKE ANY DIFFERENCE?

EVERYONE!

Share these campaign materials with your network so they understand these issues better.

GOVERNMENTS AND POLICYMAKERS!

You have a vital role to play.

  • Establish clear guidelines— with transparent rules for public-private engagement and partnerships— to manage conflicts of interest and foster transparency.
  • Invest in the implementation and enforcement of policies that are informed by sound, scientific evidence that is free from industry influence and any conflict of interest. Policies like

These policies have been endorsed by CARICOM Heads of Government and recommended by WHO/PAHO, CARPHA, UNICEF, HCC, Ministries of Health and other key stakeholders. They’ve also been successfully implemented in several countries trying to reach the Sustainable Development Goals (SDGs) by 2030.

FOOD INDUSTRY HEADS!

Respect the independence of policymaking processes.

CAMPAIGN AT A GLANCE

Launch Date: The campaign was originally launched on Monday 1 May 2023 and relaunched on Monday 1 July 2024 for 4 weeks.

Locale: Regional/Caribbean

Type: Digital Media Campaign

Purpose:

  • To advocate, and build support for healthy, evidence-informed food policies.
  • To bring awareness to the potential of policy to improve lives through healthier food environments and a reduction in non-communicable diseases (NCDs).
  • To highlight the impediments of industry interference and conflict of interest to policy development.

OUR PARTNERS

*Please note that the only partner for the 4 week campaign re-run in July 2024 was the Heart & Stroke Foundation of Barbados.

OTHER CAMPAIGNS

Group of people in red shirts

The “Give Us Warning Labels” campaign aims to build stronger support for the introduction of octagonal front-of-package warning labels as the CARICOM standard as an effective way to help consumers to make healthier food choices. It also highlights health harms of unhealthy foods, particularly ultra-processed (packaged) foods that are high in sodium, sugar, and saturated fat or trans-fat. These ultra-processed foods can increase the risk of obesity, hypertension, Type 2 diabetes, and heart disease.

an octagonal warning label with high in sodium written on it

Currently the Caribbean does not have standardised nutritional labelling for pre-packaged foods. More impactful labels are needed and the Octagonal Warning Label – as the most effective option – is a crucial step toward creating the healthy food environments.

See the Truth

The Caribbean is facing a health crisis that is largely being driven by unhealthy diets filled with ultra-processed food products (UPPs) that sometimes masquerade as healthy options, the Octagonal Warning Label (OWL) is 9 TIMES more effective at helping us quickly, correctly and easily identify products that are high in sugars, sodium and fats.